Driving Steel-7

Driving Steel-7

Abu Dhabi, UAE

The 7th edition of Driving Steel is being held in Abu Dhabi from 8th to 10th Dec 2018. Abu Dhabi is one of the fastest growing cities in the world sets the platform for the summit to showcase the disruptive and cutting edge technological transformations shaping the future of automotive in the world.
This year’s theme shall help us discover the paradigm shifts that are redefining the mobility landscape as we navigate our way through the disruptions of unprecedented scale.

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Cees Ten Broek

Director WorldAutoSteel

World Steel Association

Topic: Automotive trends in steel and future mobility

Cees ten Broek is a member of the Management Team with the World Steel Association, headquartered in Brussels, Europe and is leading WorldAutoSteel as a Director since January 2011. WorldAutoSteel is a global consortium of twenty-two companies across the globe that work together on a variety of programs to enhance advanced material applications in the automotive industry and to communicate the results. Beyond, one of the research areas is Life Cycle Assessment where studies are conducted to develop solid methodologies to assess the environmental performance of materials. Cees ten Broek graduated as a MSc. from the University of Amsterdam, Netherlands, in Economics, Law and Business Administration. Further, he completed additional studies at the Oxford School of Economics, and IMD Business School in Lausanne, Switzerland. He is a member of the Editorial Board of Automotive Innovation, a publication by China SAE and published by Springer and a member of the Industry Advisory Board of OPJ University, Raigarh, India. Before joining the Automotive Industry, Cees ten Broek held senior director positions in Finance and Strategy with ITT Corporation, Alcatel and Xerox in Europe and the USA

Founder & CEO


Topic: How China is Reshaping the Future of Mobility – Implications for the Steel Industry

Bill Russo is the Shanghai-based Founder and CEO of Automobility Limited, a strategy and investment advisory firm helping its clients to create the future of mobility. His over 35 years of experience includes 15 years as an automotive executive, including 14 years of experience in China and Asia. He has also worked nearly 12 years in the electronics and information technology industries.  He has worked as an advisor and consultant for numerous multinational and local Chinese firms in the formulation and implementation of their global market and product strategies. Bill is also currently serving as the Chair of the Automotive Committee at the American Chamber of Commerce in Shanghai. In his current role, Bill advises start-ups, corporations and investors on how to maximize their participation in China’s Automobility Revolution. To achieve success, he believes they must expand their focus from the product (the automobile) to the utility derived from the product (“automobility”), and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users. Bill was previously the regional head of Chrysler in North East Asia, where he successfully negotiated agreements with partners and obtained required approvals from the China government to bring six new vehicle programs to the market in a three-year period, while concurrently establishing an infrastructure for local sourcing and sales distribution. Mr. Russo has a Bachelor of Science in Chemical Engineering from Columbia University in New York, and a Master of Science in Manufacturing Systems Engineering from Lehigh University in Bethlehem, Pennsylvania. Mr. Russo is a highly sought-after opinion leader on the development of the China market and the automotive industry.

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Sandeep Raina

Vice President (Body Engineering)

Maruti Suzuki India

Topic: Future of Indian Automotive & expectations from Indian Steel Industry

Sandeep Raina brings a diverse and rich experience of 25 years in the Automotive Industry. He has worked in different areas of engineering, new product design, development and vendor development. Mr. Raina is a gold medalist from prestigious Indian Institute of Technology, Roorkee in year 1993. He also holds a MBA degree from MDI, Gurgaon. Mr. Raina has filed 7 patents in the field of automotive along with his active contribution in SAE (Society of Automotive Engineers) activities. Currently, he also serves as Vice-Chairman for student activity in northern India.

Sanjay Apte

Sr. General Manager- Body and Trim (Commercial Vehicle - Engineering)

Tata Motors Ltd

Topic: Evolving Regulatory & Customer Expectations - Impact on Automotive Architecture

Sanjay holds degree in Mechanical Engineering from College of Engineering, Pune and Master degree in Mechanical Engineering from Indian Institute of Technology, Kanpur. After spending a short stint at Cummins and Bajaj Auto Ltd, he joined TATA MOTORS as senior engineer in 1993 and worked as Body Engineer on Tata Motors First Modern Sports Utility Vehicle platform. He advanced through various technical roles in Body and Trim engineering and anchored fullsize body engineering programs as Chief Body & Trim Engineer on station wagon, Multi-Purpose Vehicles and Crossover Utility Vehicles. He also worked as subject matter expert on vehicle cockpit system on some of the lead passenger cars. Recently, he was promoted as Head of Body Engineering for entire commercial vehicle platform cabins ranging from 0.5 Ton to 55 Ton. During his tenure, he anchored many technology implementation, supported many product and process innovations in addition to his engineering role. He is currently engaged in developing new generation CV cabins for modular and scalable platforms to meet future regulations and enhanced customer attributes.

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Craig Wilson

Managing Director

Williams Advanced Engineering

Topic: Application of Composites in Automobiles

Craig is a highly successful executive within the automotive industry and his career has seen him take on senior roles in the automotive and motorsport industries in Europe and Australasia. Before joining Williams, Craig co-founded Oxford Applies Technologies, an engineering consultancy specializing in bringing sustainable transport projects to market. His previous roles include six years based in Melbourne as CEO at Walkinshaw performance, running successful GM Holden factory racing teams in the Australian V8 Supercar Championship, securing two team and drivers championships and three Bathhurst wins. This coincided with a directorship at Holden Special Vehicles where Craig had responsibility for Design and Engineering and Jointly led the strategic direction of the high-performance vehicle manufacturer. Craig also spent over a decade at the TWR Group, six of those as Managing Director and oversaw projects such as Aston Martin DB7, Volvo C70, Renault Sport Clio V6 and concept designs of the Bugatti Veyron, Aston Martin Vanquish and Audi RS4. Craig has started his career in engineering with Toyota in Melbourne prior to moving to Jaguar Sport in the late 80’s I, various senior engineering and production positions. Craig joined Williams Advanced Engineering in November 2013 and his capacity as Managing Director has seen the business successfully grow in Automotive and Motorsport, along with new defense and aerospace sectors.

Download presentation Bala S Krishnan

Director, Automotive Product Applications

ArcelorMittal Global R&D

Topic: Automotive megatrends & ArcelorMittal

Bala Krishnan was named as Director, automotive product applications in June 2018. In this role, he leads a team in identifying new automotive steel product needs, acting as technical voice of the customer to the rest of the organization, breaking down the barriers to new grade applications and promoting applications of new and existing automotive steel products to the OEMs and supplier communities, through ArcelorMittal’s S-in-motion solutions. Bala joined Inland Steel in 1987 and worked as platform manager with Ford, Whirlpool and Toyota. He progressed through various technical roles serving both automotive and appliance markets. In 2015, Bala was promoted as Global Technology Manager for the eastern hemisphere and was responsible managing all the Asia based customers’ needs. Bala earned a Bachelor in Science degree in mechanical engineering from Alagappa College of Engineering and Technology (Anna University, Chennai) in India and a master degree in mechanical engineering from the Illinois Institute of Technology in Chicago.

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Peter Jones

Customer Engineering Manager, R&D – Warwick Technical Centre

Tata Steel Europe

Topic: Future architecture of the EV platform and the role of steel in it

Peter Jones started working as a technical apprentice at TI, a company in the steel tube industry where he was trained to be a draughtsman, designing machines and mechanical handling equipment. After 10 years at TI, Jones joined Jaguar Cars as a BIW designer working on their luxury saloons and sports cars. Jones spent 8 years working at Land Rover on 4x4 vehicles and was responsible for BIW design of the Discovery vehicle. Rolls Royce and Bentley Motors was his next challenge as the BIW design manager for the Seraph and Arnage vehicles which were the first all new vehicles for 20 years. Finally, he moved back to the steel industry joining British Steel in 1999 as a project manager leading projects to help automakers design and develop vehicles that utilise the new generation of steels available and lead cost and weight reduction studies. Jones currently work as knowledge group leader for the product engineering group with Tata Steel R&D.

Barney Jaehyun Kim

Principal Researcher, Materials Forming Research Group, Steel Solution Marketing Department

POSCO Global R&D Centre, South Korea

Topic: GigaSteel-Intensive POSCO Lightweight Solutions for Electric Vehicle

Barney Jaehyun Kim is the principal researcher of Materials Forming Research Group in POSCO. Before joining POSCO in 2009, he had worked at Hyundai Motor Company as a body design engineer for seven years after getting his M.S. in mechanical engineering from Seoul National University. He was enthusiastically and successfully involved in several mass production vehicle projects such as Santa Fe, Veracruz, and Picanto. In POSCO, he has been developing lightweight steel solutions such as POSCO Body Concept - Electric Vehicle. He also actively takes part in WorldAutoSteel consortium as the representative of POSCO.

Chief Commercial Officer

Hardt Hyperloop

Topic: The hyperloop – Future of transportation

Mars Geuze is Chief Commercial Officer at Hardt Hyperloop, the European company that brings sustainable high-speed transportation to the world that is faster than airplanes, yet more energy-efficient than trains. Within Hardt, Geuze is responsible for the collaboration with stakeholders worldwide to develop hyperloop routes and standardize hyperloop technologies. Before co-founding Hardt Hyperloop, Geuze led the technical team of Delft Hyperloop, winning Elon Musk's SpaceX Hyperloop Pod Competition by successfully testing the first hyperloop in cooperation with over 75 private and public partners. Geuze has been involved in the energy transition in the automotive sector for several years, leading a team in the development of the electrical system of an electric race car at DUT Racing. Geuze holds a B.Sc. degree in Applied Physics from the Technical University of Delft, Netherlands.